What is Main Street?
Main Street is an asset-based economic development program that uses historic preservation as a core strategy to revitalize downtowns. Owatonna Main Street is constantly working towards a safe, thriving, and innovative downtown core. Main Street focuses on four points of work: Design, Economic Vitality, Organization and Promotion.
Main Street America Four Points of Focus
Design
Design is an important part of Main Street. The banners, flowers and holiday lights create a welcoming feel to visitors and community members alike.
Economic Vitality
Main Street works with the EDA (Economic Development Authority) and the OABDC (Owatonna Area Business Development Center) to assist entrepreneurs with loan programs, business plan development, and much more.
Organization
Building consensus and cooperation among public and private groups and individuals and identifying sources of funding for long-term revitalization activities.
Promotion
Marketing the commercial district through events and advertising to attract customers, investors, new businesses, residents, and visitors.